The creation of musician and writer
Leo Crabtree (whose life-long love of fragrance and preoccupation with the darker elements of British history are the collection’s impetus) BeauFort London’s brand identity recalls a very British
obsession. Born into a family of artists, psychologists and sailors, Crabtree’s first home was a boat on the River Thames. “The sea, its traditions, superstitions and way of life are
ingrained in me. The name ‘BeauFort London’ (derived from the 1805 wind force scale*) represents a kind of framework within which we can understand ourselves: The wind is constant, enduring, but
ultimately changeable and potentially destructive”
It is fitting then, that his
first fragrance creations, the ‘Come Hell or High Water’ collection draw heavily from Britain’s nautical past for inspiration. The collection is to be bold, sometimes contrary, but at all times
driven by innate curiosity and a desire to expand experience.
Working closely with the most
accomplished perfumers in Great Britain, these fragrances tap the window of the nations’ collective subconscious: they endeavour to cast light on moments past, fragments of our shared history
brought fleetingly to life and carried on the wind.